— Story 06
Bringing a product’s world to life in an exhibit.
Audio brand / New product exhibit and brand experience
- Industry
- Audio brand
- Areas
- Events / Creative & Production
- Theme
- New product exhibit and brand experience
* Photos are for illustration only.
— In brief
Place something that resonates with the brand,
and let the whole space tell its story.
For an exhibit marking the launch of new products, the brand wanted visitors to feel not only the quality of the sound but the world the products belong to.
Simply lining up products for listening made it hard to stand apart from other exhibits.
A world is conveyed by the whole space more than by explanation. We set out to place something that resonates with the brand’s history and colors at the heart of the exhibit, creating a place where visitors naturally stop.
A brand’s world is not explained. It is felt.
So we found a classic car in the brand’s colors, arranged the loan with its owner and its transport, and exhibited it alongside the products.
We designed the layout, lighting and acoustics so the car and the products read as a single scene, and designed the panels and handouts to match the world of the exhibit.
A brand’s world cannot always be conveyed by explaining the products alone. Building a space that pairs the brand with something that resonates can create an experience visitors remember.
— Insight
What this story shows
Convey the brand’s world through the whole space, not product explanations
— Contact
No idea is too early
to bring to us.
Reach out even before your plans are fully formed. We will listen to your goals and current situation, and map out the way forward together. We work in English as well as Japanese.
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