— Story 05
If there is no venue, make one.
Japanese automaker / Demonstration for executives
- Industry
- Japanese automaker
- Areas
- Events / Creative & Production
- Theme
- Demonstration for executives
* Photos are for illustration only.
— In brief
Not just searching for a place,
but finding one that fits the purpose.
A demonstration for an automaker’s executives.
It had to fit into a tight schedule, and the executives’ travel time needed to be kept to a minimum.
But near the preferred location, there was no conventional event venue that met the requirements.
Normally, the answer would be to find a venue a little farther away and ask participants to travel.
That is where we changed our thinking.
Even if it is not an event venue, could there be somewhere that serves the purpose?
We turned our attention to a nearby automotive service workshop.
It was not a place rented out for events, but we negotiated directly and were able to borrow the premises for the demonstration.
Because we did not limit our options to event facilities, we found a way to hold the demonstration while keeping the executives’ travel to a minimum.
What mattered on this project was not only know-how in finding venues.
It was understanding why the place was needed, and thinking beyond the usual options.
When the purpose is clear, there is more than one way to get there.
— Insight
What this story shows
Look beyond the usual options to find a way
— Contact
No idea is too early
to bring to us.
Reach out even before your plans are fully formed. We will listen to your goals and current situation, and map out the way forward together. We work in English as well as Japanese.
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