86,000 copies, right venue, right time.

A concert tour playing venues across Japan.

Printing and arranging the materials each venue needed, one show at a time, meant not only more orders but a heavier load of production management and delivery coordination.

Rather than focusing only on lowering the unit price of printing, we looked at the entire tour as a single project.

We proposed printing all 86,000 copies needed in a single run, storing them in a warehouse, and shipping them in batches to match each show’s schedule.

One print run consolidated the printing process; with inventory managed in the warehouse, the right quantities reached each venue at the right time.

This reduced the need to repeat printing and arrangements for every show, lowering overall costs and the management burden.

Usually, a printer handles printing, a warehouse handles storage, and a carrier handles delivery.

But what the client needs is not each individual task — it is having the materials for every show arrive at the right time.

Design printing, storage and delivery not as separate jobs, but as a single flow.

By connecting several operations, we made the whole process more efficient.