Powering an event without generators.

An event for a car brand, held at a racing circuit in the mountains.

The venue needed power to run a range of equipment, but conventional temporary generators were noisy, and their sound would spoil the calm, refined atmosphere of the event.

While looking for a quiet source of power, we turned our attention to a fuel-cell vehicle, which generates its own electricity from hydrogen. At a time when electric cars were still far from common, a car that made electricity from hydrogen was a rarity in itself.

If power could be drawn from the vehicle, the event’s electricity could be supplied in a completely different way.

The external power supply unit this required, however, was expensive, and there was no budget to buy one for use during the event alone.

So instead of assuming a purchase, we approached the unit’s manufacturer directly and proposed using it at the event as a sponsor.

With the manufacturer’s cooperation, the event went ahead with the unit on loan.

We also installed a panel introducing the sponsor at the venue, turning the power supply into an opportunity to showcase the technology.

What we did on this project was not simply arrange power equipment.

When what we need is not at hand, we connect with those who have it — and find a new way.

By bringing together technology, companies and the purpose of the event, we found a way to make it happen.