VIP guests should never wait at reception.

At a luxury brand’s event, guests expect an experience worthy of the brand from the very first moment they are welcomed.

But when many guests arrive at the same time, checking names against a paper list takes time, and guests can end up waiting.

We did not see this simply as a question of how many reception staff there were, or how fast they worked.

If we changed the reception system itself, could we welcome guests more smoothly and comfortably?

With that in mind, more than ten years ago — when QR-code check-in at events was still rare — we developed our own reception system.

Each guest received an individual QR code; scanning it at reception confirmed the guest’s details and completed check-in.

At the time, there were few of the convenient event check-in services available today. If the system we needed did not exist, we would build it ourselves. That was the path we chose.

Later, as QR check-in became widespread and excellent third-party services appeared, we did not cling to our own system; we switched to the services that suited each event better.

What matters is not continuing to use our own technology.

It is making sure guests never have to wait, and can simply enjoy the event.

We build it ourselves when needed, and change course when there is a better way.

We see technology not as an end in itself, but as a way to make the guest experience better.